Behavioral portfolio theory volume 35 issue 2 hersh shefrin, meir statman skip to main content accessibility help we use cookies to distinguish you from other users and to provide you with a better experience on our websites. Meir statman is the glenn klimek professor of finance at santa clara university. Meir statman is glenn klimek professor of finance at. Finance for normal people, by meir statman, teaches behavioral finance to people like you and me normal people, neither rational nor irrational. Meir statman is the glenn klimek professor of finance at santa clara. We often hear that behavioral finance is nothing more than a collection of stories about irrational peoplethat it lacks. Meir statman of santa clara university has said that people in standard finance are rational. For instance, behavioural finance explains why and how markets might be inefficient. Further, behavioural finance, which acknowledges decision biases and nonrational behaviour, considers finance from a different perspective frankfurter 2006. Universitys leavy school of business and author of finance.
Behavioral finance is built on the framework of standard finance but supplies a replace ment for standard finance. To order reprints of this article, please contact david rowe at d. Untitled heuristics and artificial intelligence in finance and. A unified behavioral finance the journal of portfolio. Market efficiency, minsky, and keynes hersh shefrin meir statman santa clara university november 2011.
It incorporates parts of standard finance, replaces others, and includes bridges between theory, evidence, and practice. Statman consults with many investment companies and presents his. That first generation commonly described people as irrationalsuccumbing to cognitive. It describes the behavior of investors and managers. The first generation, starting in the early 1980s, largely accepted standard finance s notion of peoples wants as rational wants restricted to the utilitarian benefits of high returns and low risk.
Glenn klimek professor of finance, santa clara university. Behavioral portfolio theory journal of financial and. Behavioral finance substitutes normal people for rational people in standard finance. The first generation, starting in the early 1980s, largely accepted standard finance s notion of peoples wants as rational wantsrestricted to the utilitarian benefits of high returns and low risk. He attempts to understand how investors and managers make financial decisions and how these decisions are reflected in financial markets. We often hear that behavioral finance is nothing more than a collection.
Pdf behavioral finance is under construction as a solid structure of finance. Department of finance, leavey school of business and. Statman, meir leavey school of business santa clara. The first generation of behavioral finance described investors as irrational.
We are consumers, savers, investors, and managers corporate managers, money managers, financial advisers, and all other financial professionals. His research focuses on behavioral finance, and he attempts to understand how investors and managers make financial decisions and how these decisions are reflected in financial markets. As meir statman so succinctly puts it, standard finance people are modeled as rational, whereas behavioral finance people are modeled as normal. What is behavioral finance meir statman glenn klimek professor of finance, santa clara university visiting professor of finance, tilburg university behavioral finance is a framework that augments some parts of standard finance and replaces other parts. Meir statman of santa clara university has said that people in standard finance are rational, whereas people in behavioral finance are normal. Meir statman at santa clara university meir statman. Typical asset managers operate within standard finance, wherein investors are described as rational, or within the first. Behavioral finance presented here is a second generation behavioral finance.
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